The houses we represent in Jordan

IsaDora is one of Sweden's leading beauty brands and has been making colour cosmetics for more than forty years from its home in Malmö. It is unusual among mass-prestige makeup houses in owning its full value chain — product development, production, account management and creative all sit inside the same company.

The brand's stated mission is honest, empowering beauty without compromise: affordable, easy to use and high quality. It commits to retouch-free and filter-free communication, with no retouching on its models.

• HeritageMore than 40 years of experience; cruelty-free since 1983
• HomeMalmö, Sweden — full value-chain ownership
• ReachSold in over 40 markets, roughly 10 million products a year
• RetailDouglas, KICKS, Notino, Müller, Åhléns, Boots, Watsons, ICA, Zalando
• AssortmentEyes 23 concepts, face 19, lips 6, nails 2
• Commitments100% renewable electricity; circular packaging by 2030; net zero in own production by 2030

Romanian-born beauty entrepreneur Anastasia Soare opened her Beverly Hills flagship salon in 1997 and launched the company's first product line in 2000. The house is built on her application of the Golden Ratio — the patented Golden Ratio Eyebrow Shaping Method, and a Golden Ratio Contouring Method — to bring balance and harmony to each individual face.

Soare was the first to introduce brow shaping as a category, and is widely credited with igniting the brow revolution. Since debuting its colour line on Instagram in 2014, ABH has become known for the polished look and for cult classics including Brow Wiz, the Contour Kit and Liquid Lipstick. Her daughter Claudia “Norvina” Soare is president and leads product development and creative direction.

• FoundedBeverly Hills flagship salon 1997; first product line 2000
• FounderAnastasia Soare; Claudia Soare, president
• SignaturePatented Golden Ratio Eyebrow Shaping Method
• Cult classicsBrow Wiz, Contour Kit, Liquid Lipstick, Lash Brag, Brow Freeze
• ReachSephora, Ulta, Macy's, Nordstrom, Dillard's and select retailers in over 30 countries
• PhilanthropyThe Anastasia Brighter Horizon Foundation, supporting young adults leaving foster care

RevitaLash began in 2006 with a single product: the original lash conditioner, created by a physician to help his wife feel beautiful during her long battle with breast cancer. That origin is still the centre of the company — it gives back to the cause that started it all every day of the year through its Eternally Pink mission.

Today the house offers a full collection for lashes, brows and hair, powered by its exclusive BioPeptin Complex of peptides, biotin, lipids and green tea extract rich in panthenol. Products are ophthalmologist developed or reviewed, dermatologist reviewed, hypoallergenic and clinically tested, with no parabens or phthalates.

• Founded2006, from a single physician-created lash conditioner
• TechnologyBioPeptin Complex®, The Curl Effect® and Revitasome® encapsulation
• ScaleOver 15 million eyelash conditioners sold; 3 billion lashes beautified
• Awards13× consecutive Allure Best of Beauty for RevitaBrow® Advanced; 120+ industry awards
• ReachDistributed in over 70 countries; 41,000 five-star reviews
• EvidenceIndependent consumer studies on every hero product, 33 to 161 participants